Referrals are one of the most valuable sources of new clients for financial advisors. When someone refers you, they’re essentially giving you their stamp of approval—and that trust goes a long way in building a successful advisory practice. But how do you build a referral network that consistently sends new clients your way? Let’s dive into five essential steps to help you create and maintain a strong referral network.
The foundation of any great referral network is your existing clients. If they love your service, they’re far more likely to tell others about it. Go above and beyond in providing value, being responsive, and making sure your clients feel taken care of. Happy clients are your best advocates.
Pro Tip: Keep in regular contact with your clients even after closing a deal—check in with them to ensure everything is on track and offer ongoing support.
Timing is everything when asking for referrals. The best time to ask is when a client has just experienced a positive outcome, such as completing a financial plan or achieving a milestone with their investments. In these moments, they’re more likely to share their good experience with others.
Pro Tip: Incorporate referral requests into your regular follow-up process. A simple question like, “Do you know anyone else who could benefit from financial advice?” can go a long way.
Building relationships with other professionals, such as accountants, lawyers, and real estate agents, can be a game-changer. These professionals often work with clients who may need financial advice, and a strong partnership can lead to a steady stream of referrals from their client base.
Pro Tip: Use your Planswell referral link and unique QR code to make referrals easy. Your partners can simply share the QR code, and any potential clients can scan it, fill out the questionnaire, and appear in your dashboard.
Show appreciation to clients and partners who refer new business to you. Whether it’s a handwritten thank-you note, a small gift, or even a shout-out at a client event, recognizing your referrers can encourage them to keep referring you.
Pro Tip: Consider setting up a referral rewards program where clients can receive a token of appreciation for every referral they send your way.
To ensure you remain top of mind when someone needs financial advice, you have to stay visible to your clients and partners. Regular communication, whether through newsletters, social media updates, or client appreciation events, helps keep you on their radar when the opportunity for a referral arises.
Pro Tip: Use creative ways to share your referral QR code—like adding it to your email signature, using it at community events, or even printing it on items like drink coasters or golf balls to spark curiosity.
Building a strong referral network takes time, but with the right approach, it can become one of your most powerful tools for growth. By delivering excellent service, strategically asking for referrals, and using tools like Planswell’s referral link and QR code, you’ll make it easier for clients and partners to send business your way. Put these steps into action, and watch your network grow!