--- title: Plancraft Blog | Jen Mastrud description: Planswell Chief Marketing Officer --- [![Planswell](https://partners.planswell.com/hs-fs/hubfs/planswell-logo-green.png?width=395&height=91&name=planswell-logo-green.png "Planswell")](http://planswell.com) [Planswell features](https://partners.planswell.com/advisors) Free resources [About us](https://partners.planswell.com/who-we-are) [Schedule demo](https://partners.planswell.com/meetings/jenm/grow) ![](https://partners.planswell.com/hubfs/Navigation%20-%202025%20Files/Menu.svg) [![](https://partners.planswell.com/hubfs/Navigation%20Images/test.png)](https://partners.planswell.com/software) Software [![](https://partners.planswell.com/hubfs/Navigation%20Images/training.png)](https://partners.planswell.com/training) Training [![](https://partners.planswell.com/hubfs/Navigation%20Images/show.png)](https://partners.planswell.com/live-show) Live Show [![](https://partners.planswell.com/hubfs/Navigation%20Images/book.png)](https://partners.planswell.com/free-ebook-financial-advisor-sales-training) How To Sell eBook [![](https://partners.planswell.com/hubfs/Navigation%20Images/blog.png)](https://partners.planswell.com/blog) Blog Planswell features Free resources ![](https://partners.planswell.com/hubfs/Navigation%20-%202025%20Files/chevron-down.svg) [![](https://partners.planswell.com/hubfs/Navigation%20Images/test.png) Software](https://partners.planswell.com/software) [![](https://partners.planswell.com/hubfs/Navigation%20Images/training.png) Training](https://partners.planswell.com/software) [![](https://partners.planswell.com/hubfs/Navigation%20Images/show.png) Live Show](https://partners.planswell.com/software) [![](https://partners.planswell.com/hubfs/Navigation%20Images/book.png) How to Sell eBook](https://partners.planswell.com/software) [![](https://partners.planswell.com/hubfs/Navigation%20Images/blog.png) Blog](https://partners.planswell.com/software) About us Schedule demo ![](https://partners.planswell.com/hubfs/Navigation%20-%202025%20Files/x.svg) ![Picture of Jen Mastrud](https://partners.planswell.com/hubfs/Bitmap03.png) # Jen Mastrud Planswell Chief Marketing Officer [![Our top consumer content](https://partners.planswell.com/hubfs/blog%20FB%201200x700%20(26).png)](https://partners.planswell.com/blog/our-top-content-to-share-with-financial-planning-clients-and-prospects) 7 minute read #### [Our Top Content to Share with Financial Planning Clients and Prospects](https://partners.planswell.com/blog/our-top-content-to-share-with-financial-planning-clients-and-prospects) [![When your prospect already has a financial advisor](https://partners.planswell.com/hubfs/blog%20FB%201200x700%20(21).png)](https://partners.planswell.com/blog/when-your-prospective-client-already-has-a-financial-advisor) 6 minute read #### [When Your Prospective Client Already Has a Financial Advisor](https://partners.planswell.com/blog/when-your-prospective-client-already-has-a-financial-advisor) ## Popular ##### [Overcoming 4 Common Objections to Close Financial Planning Clients](https://partners.planswell.com/blog/overcoming-4-common-objections-to-close-financial-planning-clients) 10 minute read ##### [13 Questions for Financial Advisors to Build Rapport with Prospects](https://partners.planswell.com/blog/13-questions-for-financial-advisors-to-build-rapport-with-prospects) 11 minute read ##### [The Story of Planswell](https://partners.planswell.com/blog/the-story-of-planswell) 5 minute read ##### [13 Ways to Connect with Clients Using Analogies](https://partners.planswell.com/blog/13-ways-to-connect-with-clients-using-analogies) 4 minute read TRY RISK FREE! 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