Plancraft Blog

How to Shake Off Rejection and Win at Cold Calling

Written by Ben Coleman | August 22, 2024 5:27:53 PM Z


Hey there, financial wizards!  Ready to transform those cold calls from daunting to dominating? Cold calling is an essential skill in financial advising, and yeah, rejection is part of the game. But what if you could minimize those rejections and amp up your success rate? That's where Planswell swoops in. Let's dive into how you can use rejection to refine your approach and keep your calling game strong—with a little help from Planswell.

Understanding Rejection: It’s Part of the Process

First up, remember that rejection isn’t always about you. Prospects might say no for various reasons, like timing or current satisfaction with their financial plans. It’s crucial to approach each call with the understanding that it’s not personal. This mindset is your first armor against the discouragement that rejection might bring.

Prep Like a Pro 

Preparation is your secret weapon, and with Planswell, it's like having a cheat sheet. Before you even pick up the phone, Planswell provides you with a detailed financial plan for each household. This means you’re not just calling blindly; you’re equipped with insights and understanding about your prospect's financial landscape, making your pitch more relevant and your preparation smoother.

Embrace Planswell’s Training and Scripts

Don’t just wing it. Planswell offers tailored training and call scripts that are designed to maximize your impact on the phone. These resources help you handle objections gracefully and keep the conversation flowing towards a productive end. Use these tools to boost your confidence and effectiveness on each call.

Build Resilience

Developing a thick skin is key. See each rejection as a learning opportunity and a step toward perfecting your pitch. Stay positive and keep pushing forward—consistency and perseverance are your best friends in the world of cold calling.

Refine Your Approach

Each "no" is a chance to get better. Reflect on your calls, and use feedback to tweak your approach. Planswell’s scripts provide a great foundation, but personalizing your approach based on real-time responses can make all the difference.

Learn from Every Interaction

Transform each call into a lesson. Keep a log of what resonates with prospects and what turns them off. This ongoing learning process, supported by the initial insights from Planswell, makes each call more informed than the last.

Leverage Technology

Use technology to keep track of your interactions and schedule follow-ups efficiently. With all the organizational support from Planswell, you can focus more on engaging effectively with your prospects.

Connect and Share

Networking with other financial advisors can provide you with additional strategies and moral support. Sharing experiences and tips can help you refine your approach and stay motivated.  Join Planswell's Plancraft community to exchange insights and strategies with peers, enhancing your skills and broadening your professional network.

Stay Passionate

Remember why you’re doing this—to help people achieve financial security and peace. This passion will shine through in your calls and can turn a skeptical prospect into a committed client.

Keep the Momentum

Each call is a step forward. With the training and tools from Planswell, paired with your growing experience and resilience, you’re well on your way to mastering the art of the cold call. Embrace each opportunity to learn and grow, and remember, every rejection is just another step towards your next success.

So, let’s get those phones ringing and start turning those nos into yeses with Planswell at your back! 🚀