Matthew: A Unique Approach

(Watch Time — 1:35)

Matthew is taking his work with Planswell to the next level. 

Matthew believes all advisors have the same issue: client acquisition. “You’re successful or not,” he says, “not because you’re smart, but because you can acquire assets: clients.”

Planswell has a unique approach to acquiring clients. 

“When you have a financial plan sitting in front of you,” Matthew points out, you can see “3, 4, maybe 5 different ways…where you’ll get revenue and be able to help the client out.” 

And, because all Planswell households SMS validate their phone numbers, all you have to do is call. 

Matthew has already booked $5.1 million in AUM from Planswell households, and he’s just getting started. “I’m literally going to build a business” based off of Planswell’s services. “That alone explains how important Planswell is.” 

Matthew's advice for New Advisors:

• Expect 10% of the households you receive to become clients (you’ll do better than that, but set that as your expectation). 
• BUT, it’s not a guarantee every single month, it’s an average over time. It might take you 2 or 3 months to get that first client. 

• The more households you get, the more clients you’ll get. It’s a simple numbers game. 
• Planswell's subscription fee is a tax write off, so don't stress about it.