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How to Close at 95%: Sales Wisdom from the Front Lines

While in college, Eric Arnold knocked on doors to sell residential window cleaning services. Through testing and refining, he earned a legendary 95% close rate—and the best education of his life.

What’s Inside?

  • 7 steps you must nail to achieve a >95% close rate in sales
  • Why you definitely don’t want 100% closing ratios
  • 2 bonus steps!
  • Author Eric Arnold is the CEO and co-founder of Planswell, the Toronto-based startup delivering free financial plans to users in three minutes. Eric previously worked as a financial advisor at two of Canada's top firms, developed about a dozen startups, and created more than $400 million of value through digital marketing. Eric is a frequent public speaker and has a large platform on social media. Over 70 million people read his LinkedIn posts last year.

Eric regularly shares his sales formula to inspire Planswell partners who are on the front lines of making quality financial advice accessible to all.

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what people are saying

Reviews for How to Close at 95%

5 stars
Myra R.

5 Stars

Great book for any age. Who can forget, "Everything in life is sales"?

5 stars
Gregory N.

5 Stars

The most actionable sales book ever. I've read many of them over the years, but this is the one I recommend to friends.

5 stars
Tyler B.

5 Stars

Thank you for this book! I've made it required reading at my firm.

5 stars
Ariana R.

5 Stars

Loved this book. It’s easy to read yet super helpful. I am actually reading it again to let it all sink in. Thank you so much!!